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Horticultural
Development Council
Fuse has been working with the HDC for the last 18 months. The organisation promotes all of the UK fruit and vegetable growers.
In 2006 Fuse produced a calendar (below) which was illustrated entirely with produce available in each month. The calendar was a huge success gaining national media coverage in the daily newspapers and led to Fuse producing a new promotion 'I'm in season'.
Initially the HDC wanted a small promotional website showing the produce in season each month, but it's grown hugely with the introduction of celebrity chefs, competitions, recipes and hints and tips for cooking. The site was so well recieved we produced a stand at the 'BBC Good Food Show' which was so successfull there are plans to tour a stand all over the country!
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